It’s always been a dream of mine to visit Korea. It’s a dream destination to every beauty enthusiast such as myself. I mean, who wouldn’t want to pay homage the ultimate shopping destination in Asia? Unlike here in the Philippines, it is said that Korean boutiques are quite generous with samples and discounts. Argh! Take me to Korea, now na. haha!

It’s time to thank your lucky stars because the makeup fairy probably heard your prayers! This September, Etude House Philippines, in collaboration with Sejong Hotel and AirAsia Philippines, is giving away two round-trip tickets to Korea and a makeup shopping spree worth 10,000 pesos to TEN (10) lucky winners of the Makeup Up and Away promotion.

Twenty (20) participants will also get 2,000 pesos worth of shopping spree as a consolation prize. The promotion runs from September 8 until October 5, 2015.

A few weeks ago, I was privileged to be one of the firsts to hear the good news. The event was held at the cozy new bar in the Fort called Unit 27 Apartment Bar + Cafe. Every inch of the cool place was picture perfect. Totally Instagram-worthy! But because of the unpredictable weather that afternoon, the event turned into a very intimate gathering. The announcement of the announcement of the Makeup Up and Away still caused the room to buzz with unparalleled excitement nonetheless. 🙂

Details about the promotion after the jump.

The promotion runs from September 8 until October 5, 2015. Just purchase at least P1,000 worth of items from any Etude House boutique to qualify for the raffle!
  • Must be 18 years old and above and a resident of the Philippines.
  • Must be a Pink Card holder. Pink Card should be validated and activated via Etude House Website before making the purchase during the promotion period.
  • Must have a minimum purchase of 1,000 pesos during the promotion period.
  • Must have a valid passport with expiration not less than six (6) months from the date of departure.
Pink card members can easily participate in this contest by following these simple steps:
After shopping, look for the invoice number and the unique raffle code on the receipt.
  • Go to and log in to your profile.
  • Check your profile and make sure to update ALL details if necessary.
  • Provide complete contact information to qualify for the promo. Incomplete profile information makes the entry VOID.
  • Go to the Makeup Up and Away tab.
  • Key in and submit your passport number and expiration date.
  • Key in and submit the invoice number and unique raffle code found in the receipt
Who knows, maybe you’re as lucky as Nikita! She won the round-trip ticket for two to Korea during the media launch event a few weeks back. I swear, everyone was on the edge of their seat as they draw the winner. I don’t seem to have lady luck with me when it comes to raffles, but its okay because I still got to take home a generous bag of Etude House products for being the early bird. See, being on time pays off! *wink!
This promo is EXCLUSIVE to Pink Card holders. If you have a Pink Card, make sure that you have validated your card already via Etude House website. Your card must be validated / activated so the unique raffle code appears on your receipt when you make a purchase during the promotion period. You can get your FREE Pink Card with a minimum purchase worth P500. Make sure to activate the Pink Card on the website before making your next purchase in order to have the raffle code on your receipt. PINK CARD NOT ACTIVATED, NO RAFFLE CODE.
Winners of this promo will be announced on October 6, 2015. Travel dates cover November 6-8, 2015 with a free hotel accommodation by Sejong Hotel.
Sejong Hotel is about an hour away from Incheon Airport and is strategically located in Myeong Dong, Korea’s shopping capital. The shopping spree for all winners (grand prize and consolation) will take place in the Philippines.
Full terms and conditions of Makeup, Up and Away can be read at For more information, visit