Now that the end of 2014 is fast approaching, I’m sure a lot of us will be jotting down our New Year’s Resolutions soon. And if you’re like most, you’d be listing down ways to improve yourself for the coming year; may it be with your work routine, fitness, craft or your perspective in life. We don’t always stay true to our resolutions all throughout the year but our intention to be a better version of ourselves is a universal goal.
That’s why SkinWhite, the leading and pioneer skin whitening brand in the Philippines, aims to give young Filipinas the tools they need to improve who they are both inside and out through the #BetterMe campaign.
After its initial launch in 2013, the #BetterMe movement has become even bigger and better! To help inspire even more teens, SkinWhite held a casting call to scout for the loveliest and most inspiring girls for the second batch of the Captivate Council. Approximately 500 aspiring teens from some of the most prestigious college campuses in the country auditioned, but only 25 girls were handpicked. The basis for making this prestigious cut? Their accomplishments at school and ability to inspire others with their go-getting, stay confident attitude.
Throughout the four-month campaign, the members of the Captivate Council can look forward to magazine features, multi-media exposure, and lots of fun events like the #BetterMe Ball. “We also included outreach activities and fitness parties because when it comes to becoming a #BetterMe, you need a more holistic approach. We want the members of the SkinWhite’s Captivate Council to lead by example,” shares Liz Caceres, assistant brand manager for SkinWhite. “It’s not just about looking good on the outside, but feeling good and doing good, too”
For November, it was all about teaching the Captivate Council to celebrate their own unique beauty. Each member was treated to a fashion and beauty makeover where they were taught how to enhance their own individual assets and body type. To look even more gorgeous during their makeover shoot, the girls prepped their skin from head to toe by trying out samples of the SkinWhite Power Whitening Face Cream Powder (to score a powdery fresh, white glow on their complexion) and SkinWhite Advanced Power Whitening Lotion (for instantly whiter, brighter skin upon application).
Witnessing the Q&A portion was a real treat. It was like I was watching a professional beauty pageant. At one point I actually doubted the authenticity of their answers because it sounded well-rehearsed. But as they answered spur-of-the-moment questions, I was convinced that their answers were as spontaneous as the questions. They proved that they’re not just pretty faces in the crowd. For such young age, they are very smart – they are wise beyond their years. They are all truly deserving to be looked-up to and admired by the youth.
These days, it’s easy for teens to become lost in social media drama or engulfed in their #fomo (fear of missing out). Through the #BetterMe campaign and the Captivate Council, we want to remind them of what really matters and allow them to develop their own inner confidence, so they can be kinder to themselves and others. “What’s amazing is that these girls also have a wide network within their respective circles. So even if their classmates and friends aren’t part of the council, they can still share what they’ve learned through the monthly activities we’ve arranged for them,” says Caceres. “It’s a great way to spread the #BetterMe image and help more teens become empowered.”
“SkinWhite’s #BetterMe campaign inspires me a lot,” shares actress and SkinWhite ambassador, Kim Chiu. “It makes us girls look at the brighter side of life. I can now say I’m a #BetterMe because of it.” 
True enough, we have seen how Kim Chui as an actress blossomed and improved in her craft throughout the years. She has, indeed, become a better version of herself. In spite of her success you can still see how down-to-earth and authentic she is. I was honestly never a fan but after the interview, I’m beginning to turn into one. <3

I had a fun afternoon bonding with my event-buddies as well as admiring not only the beauty but also the wisdom imparted by the Captive Council. At a time when beauty is judged mainly on the superficial aspect of things, it’s great that the Captive Council embodies how physical beauty is as important as what’s inside our head. Smart is the new sexy. *wink!

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