A few weeks ago, I was privileged to be invited to the L’Oreal Brandstorm 2015 Philippine Championship held at the very posh Skye Lounge in BGC. Although it was not the first time I’ve heard of the event, it was actually the first time I attended one. It’s an annual competition held by L’Oreal and all the brands under it. It’s a great opportunity to showcase management and marketing skills of homegrown talents. Winners are also given the chance to represent the country at the finals. I don’t know if I’ve told you this but I may hold a degree in accounting but what I really wanted to take was marketing. And this event reminded me of how much I wanted to shift during my third year in college and how boring accounting is compared to marketing, haha.

L’Oréal Brandstorm has been considered the ultimate global marketing competition in the beauty industry since 1992 having challenged the world’s top students to turn ideas into products or services. The surge of the competition was first experienced in the Philippines in 2009 and became a sought-after annual opportunity for Filipino students since then.

Seven Filipino youth teams battled it out to bag an exclusive opportunity to fly to Paris, France and represent the country in the ultimate business competition –L’Oréal Brandstorm. Over 80,000 students from all over the world joined the 23-year old competition and have taken on business cases related to L’Oréal’s extensive portfolio of international brands such as Kiehl’s, The Body Shop, and Maybelline in recent editions. Now on its 7th year in the Philippines, the 2015 version challenged young student marketers to take on a business challenge in the dynamic and fast-growing channel of Travel Retail. The case study? Imagine a new and unforgettable retail experience for Lancôme in its Travel Retail shops, to attract new and loyal consumers.
The seven teams who competed for the 2015 L’Oreal Brandstorm were from the Ateneo De Manila University (Team Thigh and Wayferers), De La Salle University-Manila (Team Métier and Teamon and Pumba), University of the Philippines-Diliman (Bahala Na Si Batman and Storm Surge), and the University of Asia & Pacific (Wildest Card) were pitted against each other to compete at the 2015 National Finals.
The output in the national finals were judged by Mr. Vijandre, Ms. Ampil, Clarisa Villaflor, General Manager for L’Oréal’s Luxury Division, Thibault De Saint Victor, General Manager for L’Oréal’s Consumer Products Division, and Mon Garcia, Vice President and Managing Partner of McCann Erickson Philippines.
The winning team will fly to Paris in June to represent the Philippines and compete against 45 other countries in the International Finals. Aside from this, they also get to enjoy an all-expense paid trip to the City of Lights, plus a cash prize of 1,000 Euros. Moreover, they also stand a chance at landing a job at L’Oréal when spotted by executives at the International Finals.


I didn’t get to finish the presentations, let alone the announcement of winners but I believe congratulations are in order especially to Team Surge of University of the Philippines-Diliman. Team Storm Surge, composed of Business Administration students Peter Avila, Mirella Galang and Caitlin Gregorio, will be flying to Paris this June to represent the country in the 2015 L’Oreal Brandstorm Challenge international finals. They will be pitted against 45 teams who will play the role of international brand managers for one of L’Oreal’s brands.

For more information about the L’Oréal Brandstorm competition, visit www.Brandstorm.Loreal.com, www.facebook.com/LorealBrandstormOfficial, and via Twitter at @bstormofficial.