I’m an epic failure at curating the so-called “arm party” you see people post on Instagram. I’d like to think I have two reasons for it: one is that I just don’t have the time to experiment/mix and match to see what works, and two, I won’t risk my watches getting scratched by my bracelets. HAHA. I’ve always been a watch person, and I let my watches make the statement which is why I often forgo the unconventional watches. Well, except for my vintage gold Casio watch that I use for every day.
The newest addition to my small-but-eccentric collection of watches is this gorgeous wooden watch from Jord. Yes, it’s WOOD! I feel so close to Mother Nature already. 🙂
The Story of Ely (Cherry). “Our hometown of St. Louis has a downtown dotted with historic brick buildings. Varying in size and structure the modest designs have remained relevant to the modern day businesses and homes that now inhabit them, like the Ely Walker Warehouse – now lofts – that our Ely is named for. Its classic styling and construction has stood the test of time. Time honored style will find no lack of appreciation in the present day.” – www.woodwatches.com
I will talk more about the brand Jord towards the end of the post but basically, they are a UK-based brand that offers a wide selection of high-quality wooden watches. This particular model is called Ely. It comes in different shades of wood, if there’s such a thing, haha. But this one right here is red/cherry made of natural red sandalwood. It is hand-finished, which gives it the beautiful details you will see in a while, and pre-treated with tung oils to make is splash-proof! I call it life-proof, too, because it is scratch-proof as well. <3
Like I said, this was shipped all the way from UK and it took more or less a month to arrive to my doorsteps. Fortunately for me, I didn’t have to pay any custom taxes which I heard could cost a lot – sometimes even more than the actual package!
The Packaging. The watch came in this equally gorgeous wooden box that’s very in-keeping with the theme, and it’s totally reusable. I can already think of things to store here. 🙂 Inside is a well-cushioned wooden watch plus a few warranty cards.
The Watch. For a wood, the watch itself is surprisingly light. And to be perfectly honest, it was way more beautiful than what I envisioned a wooden watch would be. It doesn’t look cheap or tacky. The quality is really commendable! The brand logo is carved on the back of the watch and it gives it more character whilst still keeping it simple and unique. It has double “click” locks, too, with the brand name, smaller and less prominent compared to the logo.
Before shipping the watch, you can request Jord to resize the watch, like what I did. Unfortunately, mine is still a little too big so I had to have it resized again before finally being able to wear it. Don’t worry; any watch repair store can adjust it just like a typical watch.
You’d think a wooden watch would be difficult to pair with any attire but it’s surprisingly easy as it goes with anything. It gives a simple outfit more character because it’s just so unique. I mean, how any people do you come across wearing a nice cherry-colored wooden watch? But because of its lack of “too much bling” and details, it can blend nicely with more detailed outfits. It still stands out but not too much.
It can be the center of the look but at the same time, it can also blend with the background. It’s simple yet it’s incredibly unique that it naturally draws people’s attention. And oh, it’s a great conversation starter as well. 🙂
About Jord. JORD is run by artists, designers, marketers, and minders. We spend our days creating, considering, arguing, and hopefully agreeing. Then we’ll scrap it all for the joy of starting new. We have fun. This is our journey.

We are focused on creating timepieces that are modeled after a modern lifestyle. We value sustainability, efficiency, and experiential living. We make our watches for people who don’t just have somewhere to be, they have somewhere to go.