People often joke that in the Philippines there are only two seasons, hot and hotter. Although it is somewhat true, what I don’t find laughable is the fact that because of the humid weather, excessive sweating and oiliness is inevitable. When asked, girls say that they retouch 4-5 times a day just to keep oiliness at bay. No matter how good my face primer is, I still find myself retouching at least twice a day. Isn’t it annoying? Not only are we wasting our hard-earned money but we’re also piling on too much product on our face that would suffocate our skin. Not good, not good.
Taking about no-retouch powders, I was invited to the launching of Maybelline’s newest White Super Fresh Powder a few weeks ago. #SuperFresh The event was held at Cafe 1771, a quaint shop in Ortigas. And upon entering, I was greeted by cute, custom-made cupcakes for the event and just from the looks of it; I knew what the product was about. I just can’t wait to try it for myself! <3
Aside from the cool cupcakes, the Maybelline Team also had setup beauty stations for the attendees. Talk about a fun-filled afternoon, eh? 🙂
The first I tried was the nail art area where I had my nails done using a nice sky blue shade using Maybelline Color Show in 403 Blueberry Ice. I paired it with blue caviar nails done on accent fingers just to give my nails a little oomph to really standout. 🙂
Next was the hair and makeup station, my favorite! I already did my makeup before leaving the house so there wasn’t much to do, really, but Justine Navato was kind enough to do a quick retouch while the talented Dennis Tuazon curled my hair. I rarely get my makeup done by a professional makeup artist and, to be honest, it was really fun! Justine walked me through what he was doing and what products he was using on me; even gave me tips on how to do my brows! Gotta keep them brows on fleek, girl.
A beauty event would not be complete without a photo-op with a fellow beauty blogger. Say hi to my blogger buddy, Kim! And look, they even had a cute Vespa on their photo booth. I’m still traumatized of riding motorcycles because of an accident that happened years ago but I have no troubles posing with motorcycles.. especially if it’s a cool little Vespa. *wink!

Now for the main event. Unlock the secret of up to 12 hours of no touch-ups for that super fresh and matte look with the latest breakthrough in makeup foundation, Maybelline New York’s White Super Fresh. Innovated with the powerful Clean-touch Powder Technology, we can now all be confident all day from morning to evening with a powder foundation that promises zero cakey-ness, zero dullness, and zero meltdowns.
The water test. Using an atomizer bottle, we sprayed Brand X and Maybelline White Super Fresh Powder with water to simulate sweating and to see how well the powders absorb water without caking.
Lo and behold! The Maybelline White Super Fresh Powder absorbed everything completely in an instant! Brand X, on the other hand, allowed the water to sit on top of the powder making it look greasy and cakey. Imagine how that would be like on our face! Compared to other two-way cake foundations which traps in sweat and sebum, leaving the skin oily, plus the troublesome cakes and cracks that makes the skin look darker, White Super Fresh’s Clean-touch Technology battles all these, enabling its absorption power five times better than regular talc.
Keep that super fresh skin for up to 12 hours with four shades to choose from: Light, Nude Beige, Natural, and Honey. White Super Fresh will be available for Php 299.00 only, available nationwide in all Maybelline counters starting February 28, 2015.
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