It’s no secret that I’ve been struggling to create the perfect brows to frame my eyes. And in my journey to the promise land filled with beautifully arched and perfectly tinted brows, I often feel the strong urge to buy brow products to practice with. If I’m not mistaken, this is my 3rd retractable brow liner from a Korean brand. Last summer I tried Etude House and Skinfood – I think the review is somewhere in this blog. Now let me introduce to you a new Korean brand in the market, Hayan Korea.
I came across their stall in SM Southmall last month and like the crazy shopper that I am, my eyes immediately zoomed to the sign that says “40% off”. That’s a deal I can’t say “no” to! I went straight to the side with all the makeup products and started trying them on the back of my hands. I wanted to tryout majority of their products but, of course, I needed to check reviews online first.
In the end, I just bought this Auto Eyebrow liner and a sun block.. but I plan on going back before the sale ends. As I posted my small haul on Instagram and Facebook page, I received a lot of queries and product review requests. Apparently, a lot of my readers are also familiar with the brand Hayan Korea.. but they never really dared to try it because they couldn’t find reliable online reviews. Worry not, I was able to acquire a couple more products from the brand to make reviews for you. *wink
So without wasting any more time, let me share with you my thoughts on Hayan Korea’s Auto Eyebrow in 001 Gray Brown. πŸ™‚

When picking out brow liners, I normally prefer medium brown shades. But according to Senior Makeup Artist Archie Tolentino during BDJ Social Event, brow products with a hint of gray in them would look best for Filipina girls, unless you had your hair dyed. The gray shade mimics the color of the shadow between the brow hairs thus making it look more natural when filled in. So when I saw that Hayan Korea have the shade Gray Brown, I immediately reached out to buy it. πŸ™‚
Mascara spoolie on one end…
… and retractable liner on the other.
Unlike the retractable brow liner from Skinfood, Hayan Auto Eyebrow has a pointed tip. Personally, I find this easier to use when filling in my brows. I just place the tip on the highest point of my brow arch and start drawing short lines from there. This way I can create the precise arch that I love. <3
What I love about this brow liner is that it’s highly pigmented – I sometimes even use it as an eyeliner – but it’s not waxy. It doesn’t make my brow hair stick together or create clumpy parts like other cheap, waxy liners. It glides on smoothly and effortlessly too. However, if you use it over a cake-y, full-coverage foundation, you can expect it to be a bit clumpy – just use the spoolie end to remove clumps. It looks best on barely-there FOTDs especially on days that I don’t feel like putting on too much. Also, it stays on nicely despite my constant sweating. Thumbs up for its staying power!
I’ve been using Hayan Auto Eyebrow in 001 Gray Brown on a daily basis ever since I bought it. It is my current go-to brow liner because it gives me the most natural-looking brows. Just look at my brows! It looks neat but not overly done, right? I really did well in buying this. Plus it’s super affordable!
By the way, I think Hayan Korea is still on sale. Check out their branches and take advantage of their introductory prices! Honestly, their products are so affordable.. you really have nothing to lose in trying out their products. I’m currently using 5 products from the brand and I’m loving all of them to bits! *wink
Price: Php 90 (Introductory Price)
Available at: Hayan Korea Stalls (SM, Starmall and Victory Central Mall)
Have you tried anything from the brand, Hayan Korea, before?
What Hayan product do you want me to review? Let me know and I’ll see what I can do. πŸ™‚
See you on my next post!