Last week, during an event, an interesting question was popped out of nowhere while we were discussing beauty stuff at our table. The question was: what’s the difference between whitening and brightening. Great question because today’s review is on Shiseido White Lucent Total Brightening Serum. 🙂 , I wasn’t sure with my answer then so I just kept it to myself. But for argument’s sake, what do you think is the difference between the two as both words are used interchangeably?

For me personally, the way I understand it, brightening is a kind of whitening but with a healthier glow unlike the usual whitening that looks pale, dull and grayish at times. Imagine Michael Jackson’s pale skin, that, for me, is the classic whitening but then again, I could be wrong. That’s just what comes to mind when these two words are used. 🙂

 Product Description:
(Taken from
The ultimate brightening solution for even-toned skin with perfect radiance. A brightening serum that combines Shiseido’s advanced brightening technologies to achieve ultimately bright skin. Shiseido’s exclusive new complex, ProBright 4MRtm, has been developed based on the latest research for a superior combined effect* of overall brightening, and flawless, perfectly radiant skin.
Shiseido White Lucent Serum is housed in this lavish little silver and white pump bottle that that is nothing short of being luxurious. The packaging as a whole is surprisingly light and it barely gets scratched, too. Unlike the old Shiseido White Lucent Serum, this new and improved formulation aims not only to whiten the skin but also clear skin from within to prevent dullness and to ultimately promote a glow that radiates from within.

During the Shiseido Sip & See Bloggers Event (Read more about it HERE), Ms. Carmel Villongco showcased this new formulation using glasses that represent different layers of our skin. I can’t recreate that presentation but simply put, Shiseido White Lucent Serum clears the different layers of the skin so that the glow from within would be reflected on the outer most layer of the skin. It minimizes melanin production and allows more translucent layers for a more flawless skin.

The serum itself is incredibly lightweight – as light and as runny as water! It only takes 2 pumps to cover both the entire face and neck area and less than a minute to absorb fully by the skin. That’s how much area it could cover in such little amount so yeah, this 30mL would most definitely last for months. This is just great because this bottle costs a lot of money and I’d love to get as much as I can from it. I’ve been using mine for a little over 2 months now and I think I can squeeze a few more weeks’ use out of it. HAHA <3

I’m sure you’re all itching to see the result after more than 2 months of regular use.
*drum roll* TAA-DAA! 😀

To tell you honestly, I didn’t notice any drastic change until I saw these photos put together side-by-side. I didn’t think my skin changed that much but lo and behold, not only did Shiseido White Lucent Serum lighten my skin color but it also helped minimize the appearance of dark spots on my cheeks and the dark area below my eyes – I didn’t use any eye cream for more than a month. The skin in general really did brighten and I like how it doesn’t look pale. My face still has that flush of color despite the whitening which is great.

I like how this Shiseido White Lucent Serum works on so many different levels. This way, I won’t have to use a separate serum for skin whitening then another one for evening out my skin tone and yet another eye cream for the area around the eyes. It’s all those products rolled into one with this Shiseido White Lucent Serum. It is, without a doubt, expensive at Php5800 for 30mL but it’s totally worth it. It takes a long time to finish the bottle and I get to save money on different products. Seriously, other than the price, there’s nothing to complain about this product. It’s truly amazing! <3

Price: Php 5,800 for 30mL
Available at: Shiseido Counters at Rustans and Other Leading Department Stores
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